Dear,

Dear, is an online video platform proposing to reexamine the relationship between artists, artworks and exhibition spaces. By documenting a series of art exhibitions from the low viewpoint of an automatic vacuum cleaner (iRobot), Chen Serfaty produces an unprecedented defamiliarization of the exhibition space and concurrently imagines a new display strategy for artworks online. Acting as both original artwork and a new concept service, the website www.pathtodear.com will allow its visitors to wonder through a constantly expanding video archive of art exhibitions documented by the iRobot during its cleaning operation in different galleries, museums and art fairs in Israel and abroad.